Sept / Oct 2014 - page 1

September/October
2014
Convene South started in style with a
welcome function at ilex in Christchurch
on the evening of September 1. Angela
Bennett, Commonwealth Bank of
Australia; Christine Tennant, Netball
New Zealand Inc; Sophie Patient, Epic
Entertainment; Cathy Forde, Dulux New
Zealand Ltd; Claire Bark, Tangerine
Events were snapped by photographer
Jane Rapley on the way to the venue.
Convene South attracted conference,
function and incentive organisers from
around New Zealand and included pre-
event familiarisation tours organised
by the Christchurch & Canterbury
Convention Bureau (CCCB), a trade
exhibition, three educational seminars
and more. See pages 60 and 61 for
extra coverage and photos.
In a survey of just over 80 meetings,
conference, incentive and events organisers,
50% of respondents said they ‘don’t really
know anything’ or ‘only know a little’ about
New Zealand as a business events destination.
The survey was undertaken by TNS
New Zealand, commissioned by Tourism
New Zealand (TNZ).
‘Educating Australian based decision makers
and organisers on the ‘functional detail’ of
holding business events in New Zealand
remains an opportunity for stake holders
on this side of the Tasman,’ a statement by
Tourism New Zealand says.
This means addressing decision makers’
and influencers’ need for more functional,
practical and logistical information
about holding events in New Zealand –
particularly those involved in corporate and
association events.
The surveyed decision makers commented
on wanting to have more understanding of
travel schedules in and out of Australia to
ensure groups can be moved efficiently and
effectively in terms of both time and cost.
The survey does show that the country
is considered a well-regarded destination
for business events by decision makers and
influencers in Australia. This is off the back
of long term consumer marketing efforts and
55% of respondents having visited before for
leisure purposes.
However, there is still a lower understanding
of how New Zealand can deliver on business
events, particularly in terms of awareness
of the quality and capacity of conference
facilities on offer.
TNZ says it will continue to communicate
these messages through its Business Events
(BE) marketing campaigns and business
development work in Australia.
The survey says that TNZ’s recent Beyond
the Agenda print and online campaign rated
highly with the more than 80 respondents
– achieving a 39% prompted recognition
among those surveyed. The campaign had a
motivating effect on 53% of those aware of it.
‘Still plenty of work
to do in Australia’
There is substantial scope to increase familiarity with
New Zealand as a business events destination among
Australian based decision makers, a recent study has found.
1 2,3,4,5,6,7,8,9,10,11,...68
Powered by FlippingBook