Nov / Dec 2015 - page 1

More than 100 Capital based
conference organisers, corporate
travel agents and government sector
meeting planners turned up for a
function hosted by The Langham,
Auckland and the Langham
Hospitality Group recently. The
function was held in Wellington’s
City Gallery. Andrea Woollard,
Wellington Chamber of Commerce;
Jardin Davis, Vodafone; Julaine
O’Connor, Wellington Chamber
of Commerce and Katie Baker,
Corporate Traveller.
The Incentive Research Foundation (IRF)
document surveyed 452 respondents and
also found that the actual award is only part
of the motivator when it comes to corporate
achievers. How the recipient is recognised,
the professional development that comes
with the reward and the way the programme
and award are communicated are also
huge drivers.
New Zealander Eugene De Villiers, an IRF
board member, says the survey illustrated
that target audiences have more variation
than ever. ‘So how will you ensure your
next event will meet the expectations
of all the guests?’ asks De Villiers, who
is also managing director of the Extra
Mile Company.
The survey emphasised this, summarising
that understanding individual preferences
is important and ‘one reward experience
does not fit all.’
‘Again, this study emphasises that cash
incentives are not efficient,’ says De Villiers.
‘Another stand out from the research is that
participants value personally meaningful
awards as most important.’
When it comes to large travel rewards, the
most preferred is a three to four night resort
getaway for two, including airfare (42%),
while a three to four night cruise for two,
including airfare, comes second (25%).
Also popular, according to the report,
is a weekend trip for the recipient and his
or her family, including activities but not
necessarily an airfare (15%).
Spas, resorts top
reward ‘wish list’
A luxury spa treatment tops the list of ‘experiential rewards’,
while a three or four night resort getaway for two (including
airfare) is the most sought after incentive travel option,
according to a recently released international report.
...continued on page 52
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