Mar / Apr 2015 - page 1

The American Express 2015 Global
Meetings and Events Forecast, shows the
meetings and events industry is poised to see
both rising expectations and results.
Activity in 2015 is expected to grow slightly,
and most meeting planners suspect that deep
budget cuts are behind them, with many new
events likely to receive funding if they can
satisfy tougher approval requirements and
deliver measurable results.
Highlights of the report show that
individual meetings budget cuts are getting
smaller or reversing, and organisations are
starting to feel more comfortable about
spending money on incentives and splashing
out on sexier events compared to last year.
Belinda Doery, regional director APAC
at American Express Meetings & Events,
presented an education session at the
recent Asia-Pacific Incentives & Meetings
Expo (AIME) outlining the highlights of the
forecast and its implications for the Asia-
...continued on page 30
Pacific region.
Australia appears to be following the
worldwide trend of a strong sway towards
main cities, with 85% of respondents
saying they’re putting their meetings into
capital cities.
Cost efficiency factors are driving
organisations to stay local and consolidate
meetings to locations where the primary
number of attendees are, rather than
transporting attendees to long haul
international destinations.
Doery says this is a positive trend for the
New Zealand meetings and events industry
because Australian organisations that can’t
afford to send employees too far will take
their meetings into New Zealand.
Kirsty Merrett, Tourism New
Zealand; Sioban Hinson, Suncorp
Life NZ; Ali Copeman, akB
Conference Management Ltd;
Tanya Turchie, NZ Orthopaedic
Association; Paula McLaughlin,
Asia New Zealand Foundation;
and Laura Hart, Lion holding
Rebecca Clements, Avenues Event
Management on their team made
rope chair at Lake Karapiro on the
recent Hamilton Waikato Tourism
mega famil. Full report on page 8.
After the industry’s
broad recovery in 2014,
meeting planners
around the world are
indicating they’re back
in business for 2015.
By Aleisha Moore
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