Page 12 - Meet in Aus 2012

Riverbank Precinct
The city’s redevelopment of the Riverbank
Precinct is a large focus, with plans to
build the area into a lively and connected
promenade, including a footbridge linking
the Adelaide Oval and the River Torrens.
Stage one (of two stages) is underway for
the A$350 million redevelopment of the
Adelaide Convention Centre, which by
June 2014 will see the original plenary
building built in 1987 replaced with a more
functional and multipurpose plenary facility
for 3,500 people, plus over 20 new meeting
rooms and a 1000-seat ballroom. There will
be additional convention floor space and
associated pre-function spaces, resulting in
three distinct interlinked buildings within
the venue.
The Adelaide Convention Centre was
the first purpose built convention centre
in Australia, turning 25 years old this
year, and director of sales Simon Burgess
says ‘the biggest thing to come out of
the redevelopment is the flexibility and
technology, with the expansion highlighting
Adelaide’s ease of getting around’.
The iconic Adelaide Oval will soon undergo
close to A$600 million worth of renovations
which will introduce a cutting edge audio
system and large replay screens, plus
more than 2,000 dining spaces, hospitality
Bridge to
big things
With A$100 billion of infrastructure investment flowing through
South Australia, Adelaide is positioning itself on a global
scale for major conventions. The developments are also set to
further enhance Adelaide and South Australia’s offerings as a
gateway’ to genuine Australian incentive experiences.
Meet in Australia
suites, open boxes, bars, barbecue terraces
and food courts.
Around 700 globally renowned bioscience
and public health researchers will be
housed in the new South Australian Health
and Medical Research Institute (SAHMRI).
Adelaide Convention Bureau’s director of
sales and marketing, Martin Radcliffe, says
the institute will give another reason for
association congress organisers to select
Adelaide as a destination. ‘We’re aligning
every bid with the state’s areas of speciality
and SAHMRI will further benefit Adelaide’s
reputation in medical research.’
Built 25 years ago as the official
accommodation provider for the Adelaide
Convention Centre, InterContinental Adelaide
will begin a full refurbishment fromSeptember
2012. ‘
Come late 2014, it will be a great story
for Adelaide to have Australia’s freshest
and best convention centre and a whole
new look InterContinental,’ says Paul Shaw,
InterContinental’s director of sales. ‘The fresh
designs will be about really showing the true
Adelaide, with artwork and colours replicating
South Australia. We continue to work hand
in hand with the convention centre to drive
large events to Adelaide and deliver on
quality accommodation.’ The refurbishments
will incorporate accommodation rooms, a
new concierge area and a redesign to the
club lounge.
Destination SA delivers
To appreciate the true flair of South
Australia’s food niche, hosted buyers at
Destination SA in July were invited to a
Central Market tour by guide Mark Gleeson
on their first afternoon in Adelaide. The
markets boast around 100 shops and with
eight million visitors annually, it is the most
visited place in South Australia. Gleeson
says that the markets are an intrinsic part
of the state’s food tourism business, and
he is excited that ‘a few hurdles have been
jumped with tourism’, including bringing in
Chinese translators for the key China market.
Once people have seen the Central Market,
they really get South Australia’s passion
for food,’ says Gleeson. ‘The two hour tours
give anyone on an incentive, conference or
partner programme a snapshot of how the
food industry here works.’
The Market Kitchen above the shops is a
space where after selecting their favourite
produce and market supplier (from a
chocolatier to a butcher or honey maker)
small groups can have a private session, be
it a cooking demonstration or splitting into
hunter-gatherer teams to prepare an appetiser
while the chef cooks a lamb on a spit.
Hop to Kangaroo Island
A group of 14 business events organisers
experienced the nature and wildlife that
Kangaroo Island is famous for, as part of
one of three familiarisation experiences at
Destination SA in July. The remaining 50
hosted buyers from as far as Austria and
Malaysia experienced wine tasting, port
Shark cage diving at Port Lincoln, Eyre
Peninsula. Photo courtesy of the South
Australian Tourism Commission
By Ashleigh Gilchrist
october] 2012