Wairakei runs breakfast TV campaign
Friday, 04 November 2011 09:46
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Bayview Wairakei Resort has run a television campaign during Television One's breakfast timeslot targeting the conference market. 'The campaign has been very successful in pushing the Wairakei brand to the meeting and conference market,' says Wairakei's marketing manager, Gareth Pearce. 'The ads play at a very targeted timeslot aimed at attracting meeting and event planners into considering Wairakei Resort as their next venue. The campaign is a three phase project which aims to develop high profile brand awareness, followed by specific offers. The advertisements run through to the end of November and are planned to recommence early in the new year.' Click here to view the advertisement |
